Case Study: The Fisher Mansion
- Douglas Hunter
- Feb 13
- 2 min read
The Brief: The Fisher Mansion is an important architectural landmark in Salt Lake City. But it was heavily damaged in the earthquake of 2020. Cal Wadsworth was hired to repair the building and do the seismic refit. They wanted to communicate about the project on social media in a way that enhanced their brand and shows how the work is going. The project naturally divided into several components including drilling holes in the outside walls of the building, the interior work, and the filling of the holes with grout and rebar. This allowed us to create several pieces of media leading the viewer through the process one step at a time.
The Approach: The goal is to highlight the nature of the work being done and the expertise of the crew, this means the people actually doing the work tell their own stories. These videos focus on people and processes. The videos are also high-energy to stand out on social media. To this end we took a music forward approach, each clip is edited like a music video, with all the cuts occuring on the beat of the music, creating strong forward energy.
The Look: This project was shot almost entirely on a Nikon Nikkor 24mm lens from the 1960's. The lens was wide enough to shoot in the tight spaces of the site, but also, its a lens with minimal optical flaws and wonderful contrast which we wanted for this shoot. The client really likes the gritty "get your hands dirty" aspect of this job so these videos emphasize tonal and color contrast so that every scratch on metal, every smudge on a worker's jacket, wrinkles on hands and faces all stand out and define the reality of the project.
The result is dynamic content that crates energy, shows the expertise of the people doing the work, and positions Cal Wadsworth as a leader for this kind of work in the region.
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